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How Ford Mustang Is Risking To Take On Tesla

How Ford Mustang Is Risking To Take On Tesla

Why Ford Mustang risking to take on Tesla, and how Ford Mustang GT customers moving from Shelby to Electric cars.

How Ford Mustang Is Risking To Take On Tesla

But others say that times are changing and data suggests the traditional Ford Mustang 2020 and its pony car competitors are facing a dwindling fan base.

How Ford Mustang Is Risking To Take On Tesla

History of Ford Mustang

The Mustang traces its roots back to the 1960s, tell Ford Mustang 1969. 

When Ford executives such as then-President Lee Iacocca, product planning executive, Hal Sperlich, and others.

Those are coming up with the idea for a small four-seat car that was sporty but functional.

The design was heavily influenced by European sports cars from makers such as the British brand MG.

The Mustang debuted at the World's Fair in the spring of 1964, months ahead of the fall season, when automakers typically debuted new models.

Nearly 30 million people are thought to have seen the TV commercials on all three U.S. networks that ran the night before.

On the day of the unveiling, Ford placed full-page ads in 2,600 U.S. newspapers and displayed Mustangs in the lobbies of 200 Holiday Inns and 15 major U.S. airports.

It went on sale at the more than 8,100 Ford dealerships across the U.S. the day it was revealed.

At a starting price of $2,368 below the $2,500 limit, the team had wanted.

The only thing about how Ford Mustang 2020 is making a high-performance vehicle that is accessible to all or many.

And that's what Mustang is all about. It's not about being exclusive.

It's about inviting people into what we like to refer to as the Mustang cult.

How Ford Mustang Is Risking To Take On Tesla

Ford Mustang Performance Legend

Over 400,000 units sold in the car's first year, four times what Ford had initially expected to sell. 

From the very beginning, flexibility was built in as a key feature of the car.

The powertrain lineup spanned a pretty wide range of budgets and tastes and needs.

Plenty people just liked the style of it and didn't need to go fast. 

And then there were those go, fast people, that, you know, really wanted the hottest engine.

It's important. Understand that the original Mustang was a bid by Ford to develop a vehicle that was aimed at young people of the time, young adults of the time.

It was a youth-oriented car in its day. This was an American car that could appeal to all sorts of buyers.

Part of the magic of Mustang was that it was based on very humble underpinnings.

I mean, it was based on the early 60s, Ford Falcon. You know, you could drop in a whole variety of engines in there. 

And there was plenty of room under the very long hood to add all sorts of power enhancers.

So this was a car that was very, very easy for people to work on themselves, for people to add performance parts too.

Ford Mustangs Shelby is routinely considered to have some of the best aftermarket support of any sports or performance car on the market.

Smaller tuning shops have developed reputations for their versions of the Mustang.

Part of what makes Mustang such a strong brand for many of its fans is its sense of continuity.

Unlike its closest competitors, the Chevrolet Camaro and Dodge Challenger, the Mustang has remained in continuous production since 1964.

How Ford Mustang Is Risking To Take On Tesla

The Divisive of Ford Mustang ll

Ford has made some changes to the vehicle over time, a
nd some of those changes have been controversial. 

Especially when Ford has toyed with the Mustang formula to make a greener, more efficient car.

And starting From Ford Mustang wiki, in the 1970s, Ford came out with a smaller Mustang called the Mustang II.

Aimed customers worried about fuel economy during a time when gas prices were soaring due to a fuel crisis.

And at the time, the technology just simply didn't exist to make an engine be able to do both.

The downsized car came with a four-cylinder engine, though it was well-received in some corners in the automotive world as a car for its time.

In 2015, Ford risked the controversy again when it again swapped out a six-cylinder engine for a four-cylinder EcoBoost engine in its lowest Ford Mustang price versions.

Ford's newer four-cylinder engines pack a lot more power than older versions. But putting the Mustang badge on an electric SUV is perhaps its biggest change.

For many fans, an internal combustion engine is just part of what makes a Mustang, a Mustang.

So it's understandable that there's a lot of controversy among Mustang fans and Mustang purists over adding this type of a vehicle to the Mustang family.

Fans of other performance-oriented brands such as Porsche and BMW have howled in the past when those companies introduced their crossovers or sport utility vehicles.

But some industry observers say the Mach-E gives Ford a chance to appeal to a new segment of buyers at a time when enthusiasm for traditional passenger cars is dying out.

Mustang may be the best selling car in its segment, but the segment overall is shrinking.

How Ford Mustang Is Risking To Take On Tesla

Ford Mustang 2019 and The Shrinking Segment

Frankly, if you look at sales of the current Ford Mustang 2018, which debuted in 2015, sales have dropped off a cliff ever since that car debuted.

It's not any fault of the car. The current Mustang is a fantastic sports coupe. 
It does a great job of carrying on the Mustang legacy.

From the 1980s to the mid-2000s, U.S. Mustang sales regularly hit six-figure volumes. 

Ford sold almost 174,000 Mustangs to Americans in the year 2000.

Volume fell below the six-figure mark from 2008 to 2014. Around the time the U.S. economy went into recession. 

The next time it broke, 100,000 units in the U.S. was in 2015.

The last time it redesigned the car. But sales steadily fell from there to roughly 76,000 units in 2018.

Sales of the Mustangs close competitor, the Chevrolet Camaro grew from nearly 62,000 in 2009 to 86,000 in 2014, but has fallen since then to about 51,000 in twenty-eighteen.

Some data indicate the Mustang name has far greater notoriety than Mustang sales would suggest. 

Mustang always is the number five most-shopped car that's behind Camry, Corolla, Civic, Accord.

You know, you know, it's not the fifth selling best car in America. 

But it does generate a ton of shopping consideration. It's an aspirational vehicle. And so they're capitalizing on that.

The name is also widely known outside the U.S. We have as many Mustang clubs, nearly as many Mustang clubs outside of the United States as we have inside the United States.

So this product has been loved globally, even though it wasn't offered as a product globally until the 2015 Mustang, when it was truly a global offering from Ford Motor Companies.

How Ford Mustang Is Risking To Take On Tesla

Ford Mustang and The changing Performance Car

The idea of what a performance car can or even ought to be is changing with ford mustang 2020. 

Frankly, that's one of the core reasons why SUVs have gained in popularity so much. 
You know, over the years.

Rising electric vehicle maker Tesla built its business in part by creating electric cars with sleek designs that can deliver high performance that match or beat cars with gasoline engines.

Somewhat like Tesla does with its cars, Ford is emphasizing the mock ease performance specs.

There will be two performance versions a Ford Mustang GT that Ford said should go from 0 to 60 miles per hour in under four seconds. 

And a Ford Mustang GT performance edition, which will deliver 0 to 60 acceleration in the mid-3-second range.

We need to figure out how we're going to meet these regulations that are on top of us.

So we scratched those plans and went back to the drawing board and said, "how do we do something that will inspire and be exciting?" 

But Tesla is by no means the only target.

Many in the industry point out that when it comes to high performance, electric cars simply have certain fundamental advantages over those that run on gasoline.

And several brands with strong racing and performance heritages are also going electric. 

Jaguar, Porsche, Mercedes, BMW and others are all developing performance vehicles with electric power trains.

Ford also stresses that it is not abandoning its more traditional Mustangs, including those with V8 engines.

While those vehicles are very much a part of our future and consistent with Ford Mustang 2020 throughout the years now, right, we've always had special editions that are not going to stop.

How Ford Mustang Is Risking To Take On Tesla

How Mach-E Customers Want Electric Cars

But another question that remains for the Ford Mustang 2020 or Mach-E is how badly customers want electric cars.

Despite improvements in battery technology and charging speeds, buyers still seem reluctant to make the switch.

Virtually all the major OEMs are working on big-dollar E.V. projects right now. 

They're all gonna be launching in the next few years.

However, according to AutoPacific's data, demand for a fully electric car has hovered between 3 to 4 percent over the last 10 years.

What that suggests is that we really may have a situation where supply drastically outstrips demand. 

The Mach-E is an example of a relatively new strategy.

Carmakers are using to lure buyers, touting their practical advantages as much as their environmental benefits. That's why Tesla is succeeding.

The Tesla products are aspirational. They're cool. Then you compare that to most of the other E.V. products out there.

You know, the Ford Mustang GT name, of course, is very aspirational in and of itself.

Now it's applied to this very new concept that despite being a four-door crossover, it's still very, very sleek.

And the numbers speak for themselves. Offering high performance and high tech features might be the best way to put people in the driver's seat.